Pack & Ship Retail Display

I designed a freestanding display that brings together product, education and brand messaging in one cohesive touchpoint, with the help of ai. The modular design uses bold typography, clear hierarchy and product integration to help customers understand the value of choosing the right box and packing solution.

Creative Direction + Design · Retail Experience · Environmental Graphics

Creating a brand from concept to visual system

I created The Studio from the ground up—from concept and brand identity to visual system, art direction and photography. Originally developed for our internal creative team, it evolved into an approved business brand representing products and services.

Brand Concept + Identity · Creative Direction · Art Direction · Photography · Visual Systems

I developed the Opal Eau brand identity to support Office Depot OfficeMax Print & Copy services. From logo and collateral design to photography and art direction, I created a cohesive visual language designed to give the brand a distinctive and elevated presence.

Brand Identity + Design · Art Direction · Photography · Print

I designed and art directed the Big Book, transforming extensive product content into a cohesive and visually engaging publication. Through typography, layout, photography and visual hierarchy, I created a consistent design system that made the content easier to navigate while maintaining a strong brand presence throughout.

Design · Art Direction · Photography · Editorial Design